By Dr. Glen Johnson, Clinical Neuropsychologist
GETTING OVERLOADED
I call this problem the "Meijers Effect." In Michigan, we have a chain of large stores called "Meijers". They have a hardware department, grocery department, clothes department, photo department, and so on--all in one giant building. When people with head injuries go into one, they often find they can't stay for more than 10 or 15 minutes. There's just too much information to process. The reason that I call it the "Meijers Effect" is that even people without a head injury will say "on a busy day, I find Meijers too much to handle." But when my head-injured patients go into a store like this, they tell me "I go into this place and I feel I'm going to jump out of my skin . . . I just can't handle all the noise . . . I JUST HAVE TO GET OUT."